That's Me!

Benjamin Charles Wright

Tel. 860.468.5551

Southeastern CT based eCommerce Marketing Professional, PPC & SEO Analyst, Developer, Data Analyst & All Around Tinkerer

Digital Marketing And Development
10+ Years Of Experience
  • eCommerce experience with a focus on Pay Per Click Advertising
  • Email Marketing growth for list building, optimization, & retention efforts
  • Search Engine Optimization
  • Marketing automation via APIs and remarketing software
  • Marketing Process and Workflow Development
Hobbyist, Builder, Maker
Taking things apart and voiding warranties
  • Amateur electrical engineer
  • 3D printing & rapid prototyping
  • Electronic device creation and modifications
  • High performance automobile tuning and modifications
  • Machining, welding, and tooling
  • Hobbyist experience in CAD and CNC

Professional Career Experience

Botkeeper - Marketing Operations Manager - November 2018 - Present

Expansive role covering marketing development work, process development and documentation.

Day to day tasks:
  • Managing Adwords Accounts
  • SEO Strategy
  • Hubspot Development
  • Front End Development
  • API Integrations
  • JS Development
  • Conversions Optimization
  • On-Site Experience Optimization

Kapco Global / Proponent - Product Management Analyst II - July 2017 - November 2018

Developing, improving, and implementing product pricing strategies in coordination with product managers. These pricing strategies apply to the large database of parts that cover our 5mil+ part number catalog.

Day to day tasks:
  • Product line pricing strategy development with product managers on a global level.
  • Meeting and reviewing product lines regularly with senior staff on product line performance, and trajectory.
  • Auditing pricing policies to increase line profitability and increase return on investment.
  • Reviewing and updating stocking strategies globally.
  • Providing real time help desk support for outlier quote requests. (Large orders, etc).

Using these skills:
  • Advanced Excel spreadsheet formula manipulation
    • Vlookups,index matching, nested if statements, DAX formulas
  • MS Access development
    • Query building, forms, data integrity and validation
  • Data Analysis and Auditing
  • Data Management and Migration
  • Excel Dashboard Development using Powerpivot and Power Query
  • SQL query writing and auditing
  • Financial Analysis and Reporting

Shore Power Inc. - Digital Marketing Manager - Jan 2013 - July 2017

Management And Direction
  • Managing a quickly growing marketing team that cover all channels of marketing in house
  • Grow, manage, & maintain all advertising channels for Batteryjunction.com (a top 500 internet retailer!) and Shorepowerinc.com
  • Pay Per Click Advertising
  • Managing development team for various integrations - Abandoned Cart Systems and Tracking Scripts
  • Marketing Automation
  • MarCom - Developing relationships and communicating with overseas vendors for Co-Op Programs
  • Search Engine Optimization
  • Email Marketing With a Focus on List Building/Retention Efforts
  • Social Media Driven Sales and Branding Efforts
  • Site Product Listings and Content
  • Website Development & enhancement
  • Trade Show Organization
  • Retail and Wholesale Audience Management
  • Brand Development Projects & Planning
  • Creating Strategic Marketing Plans
  • Product Placement Strategy
  • Channel Selection and Segmentation Based On Product Goals
  • Print Media & Graphic Design Strategic Coaching
  • Content Creation: Copywriting: creating unique item descriptions for products
  • Manage the marketing & promotion calendar based on holidays and yearly promotion schedule
  • Maintain Product Data Integrity – updates, inventory status, backorder/preorder lead times, dimensions, specifications, etc.
  • Blog management
  • Backlink development and management
  • Monitoring rankings and traffic of web properties, generation of reports, and continually working to improve results.
  • Writing marketing communications using appropriate creative style and editorial perspectives while ensuring clarity and consistency of brand message, style and tone.
  • Developing and maintaining style guides for online and offline communications
  • Composition and distribution of press releases and newsletters.

Shore Power Inc. - PPC Analyst And Developer - March 2012 - January 2013

  • Responsible for everything from PPC advertising and email marketing to PHP/MySql development work - including various 3rd party API integrations.
  • Magento Development, Bronto Email Marketing, Mail Chimp Email Marketing, Wordpress Development, Booststrap Development.

ABCLeads - PPC Analyst And Developer - December 2009 - March 2012

  • Pay per click advertising. Including experience managing over 30 accounts over all networks. (Google, Yahoo, MSN)
  • A/B split testing ad copy of many different mediums. Text, Image, Video.
  • Web design – Familiar with HTML & CSS. Designed full content sites. Experience with CMS systems and frameworks; Wordpress, Twitter Bootstrap.
  • Graphic design – Designing image ads, logos, manipulating photos, etc with Adobe Photoshop.
  • Analyzing daily reports to track performance of advertising accounts with budgets of over 50K/month.
  • Using Google analytics to create funnels and goals to track end user behaviors.
  • Creating custom reports and charts using software like Minitab statistics and Google analytics.

Window Wiper Technologies - Parts Assembly Technician - 2008 - 2009

  • Order assembly, shipping and receiving. Quality control, materials management.
  • Welding - MIG and TIG
  • Various machining experience

Carriage House Mercedes-Benz - Service Technician - 2008 - 2009

  • Service technician responsible for various troubleshooting involving all aspects of automotive repair.
  • Engine repair, Brakes, Suspension, Electronics, Fiber-optics systems, etc.

Self-Employed - Freelance Graphic Design, Web Design, and Developer - January 2006 - Present

  • Freelance graphic design, web design, and programming for a variety of clients. My experience ranges from small businesses, healthcare industry clients, and educational industry clients.
  • Web Work - Including scratch built sites and framework based website modifications - Wordpress, Joomla, Magento
  • Web server hosting and administration - familiarity with LAMP stack based development
  • Graphic Design - Product packaging design, flyers, brochures, stickers, posters, print advertisements, business cards and more!

Fluent In:

  • HTML5
  • CSS
  • Python
  • Javascript
  • MYSQL
  • Apexcharts
  • Google Charts
  • Godot
  • Google Tag Manager
  • Adobe Creative Suite
  • Google Analytics
  • Google Data Studio
  • Bronto
  • Magento
  • Mail Chimp
  • Wordpress
  • LAMP Stack
  • Zapier Automation
  • MS Access Development
  • PDFMonkey Dynamic PDF Report Creation
  • Slack
  • Tailwind CSS
  • Bootstrap

MY LATEST PROJECTS AND EXPERIMENTS

Laser Cut Logo
Business Cards
Miata Project
Carputer Nexus 7 Tablet
Megasquirt Car ECU
Sloth Watch

MY DESIGN AND PLANNING PHILOSOPHY

Simple, Clean, And Robust

Often, simple solutions are the best. It's far better to have a strong working solution quickly, than have a complicated one that never gets off the ground.

Data Driven

With the technology that is available today, gone are the days of shooting from the hip or making gut decisions. The enormous amount of tracking, data, and general information that is readily available is key to success.

Sustainable And Scalable

A quick and simple fix isn't always obtainable. Planning to make sustainable change is a necessity. Always do things correctly the first time, so you can maximize resources.


Always Happy To Chat

Based In Beautiful Southeastern, Connecticut.

Drop me a line...

Benjamin Charles Wright
Tel. 860.468.5551
Email Me!