Benjamin
Wright

I build data infrastructure that turns raw signals into decisions - modern stacks, trusted pipelines, and teams that ship.

Experience leading data at the intersection of engineering and strategy. I specialize in attribution, marketing mix modeling, and CDP — building trusted pipelines and AI-ready data on a modern stack. Currently I lead data analytics engineering at Global Sticks Express, where I own attribution and MMM modeling, CDP development, and Claude MCP tooling that puts clean, well-modeled data in front of the business.

01 Experience

Lead Data Analytics Engineer

Global Sticks Express

  • Built multi-touch attribution and marketing mix models (Robyn and PyMC) to quantify channel contribution and guide spend allocation.
  • Developed the customer data platform — unifying event and profile data through RudderStack, Mixpanel, and Braze into governed BigQuery models.
  • Modeled and transformed data in BigQuery with dbt, establishing tested, version-controlled pipelines feeding Mode dashboards.
  • Led data hygiene and preparation for AI ingestion, structuring clean, well-documented datasets for downstream LLM workflows.
  • Built Claude MCP integrations to expose trusted data and analytics tooling directly to AI-assisted workflows.
BigQuery dbt Robyn MMM PyMC RudderStack Braze Mixpanel Mode Claude MCP

Director of Data Engineering

360 Legal · Swyftfilings · Trademark Engine · Snap Mailbox · Beacon Nonprofit

  • Designed and maintained dimensional data models (fact & dimension tables) in Snowflake using dbt, powering analytics across revenue, marketing, and customer lifecycle.
  • Built event-driven models to analyze user lifecycle behavior, retention cohorts, and conversion funnels across the customer journey.
  • Migrated legacy reporting to a modern stack — Snowflake, Fivetran, dbt Cloud — improving reliability and performance end-to-end.
  • Implemented data quality checks and validation logic ensuring metric accuracy for executive decision-making.
  • Mentored team members on analytics engineering best practices, SQL optimization, and version-controlled development.
Snowflake dbt Fivetran SQL GitHub

Data & Analytics Engineer

Scholly (acquired by Sallie Mae)

  • Designed and deployed ETL pipelines using Fivetran, dbt, AWS, and Google Apps Scripts to streamline data integration workflows.
  • Delivered advanced Tableau and Woopra visualizations tracking and projecting ROI and ROAS across all marketing channels.
Fivetran dbt AWS Tableau Woopra

Director of Marketing Data

Botkeeper

  • Extended HubSpot CRM via API to add custom data objects, relationships, and integrations.
  • Wrote custom HubSpot apps for business needs including tradeshow event calendars and lead score modifications.
  • Designed automation workflows for email campaigns and conversion funnels, improving engagement.
HubSpot API JavaScript CRM Marketing Automation

Senior Data Analyst

Proponent

  • Boosted sales and margin through market intelligence research and actionable reporting.
  • Designed and implemented an automated pricing system using Corticon Business Rules Engine, optimizing pricing accuracy and efficiency at scale.
Data Analysis Corticon BRE Pricing Strategy

Digital Marketing Manager

Battery Junction

  • Grew sales through advertising channels for batteryjunction.com and shorepowerinc.com.
  • Led and coached the marketing team across content creation, paid advertising, and SEO.
Google Ads SEO Team Leadership A/B Testing

02 Skills & Tools

Data Engineering

SQL · dbt · BigQuery · Snowflake · ETL · Fivetran · Data Modeling

Marketing Science

Attribution Modeling · Marketing Mix Modeling · Robyn · PyMC · ROI / ROAS

CDP & Activation

CDP Development · RudderStack · Braze · Mixpanel · Event Tracking

AI & Tooling

Claude MCP Development · Data Hygiene for AI Ingestion · LLM Data Prep

Languages

SQL · Python · JavaScript · HTML · CSS

Analytics & BI

Mode · Tableau · A/B Testing · Conversion Optimization · Google Analytics · Excel

Leadership

Team Mentorship · Stakeholder Communication · Cross-functional Partnership

APIs & Integrations

REST APIs · HubSpot API · Google Apps Scripts · Corticon BRE

03 Education

B.S. Business Management

New England Institute of Technology